# Getting Started

Congratulations, you are on your journey to begin collecting reviews as part of your business' marketing strategy. Remember important factors in using reviews effectively as a sales tool are:

  • Recency of review. How old is the review? Older reviews tend to have less influence.
  • Who is the reviewer. Reviews from customers with a good reputation have more influence on potential customers.
  • Number of reviews.

Let's begin our jouney with creating a user account.