# Getting Started
Congratulations, you are on your journey to begin collecting reviews as part of your business' marketing strategy. Remember important factors in using reviews effectively as a sales tool are:
- Recency of review. How old is the review? Older reviews tend to have less influence.
- Who is the reviewer. Reviews from customers with a good reputation have more influence on potential customers.
- Number of reviews.
Let's begin our jouney with creating a user account.